Customer Intimacy Post #4

Customer Feedback: A Goldmine for Intimacy

Customer feedback can reveal all types of goodness

Feedback is one of the most overlooked tools for strengthening Customer Intimacy. Whether it’s through surveys, social media, or direct conversations, listening to your customers can lead to powerful changes.

Hims & Hers provide convenient access to medical services and wellness products. They gather customer feedback through online consultations, surveys, and social media to improve their services, product offerings, and customer experience.

Some noteworthy ways they are using feedback include:

- Leveraging customer feedback to refine its virtual consultation process, making it more efficient and user-friendly.

- Based on customer demand and concerns, they expanded their product lines to include mental health services and skincare.

- They also adjust their marketing and communications to ensure users feel comfortable and informed, responding directly to questions and concerns via digital channels.