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The Role of Technology in Journey Optimization I have been tracking the evolution of the annual Martech Landscape graphics for years. As...

Using Digital Behaviors to Drive Omni-Channel Conversions Identifying triggers that lead to conversion will drive efficiency The best...

Personalization Through Journey Understanding A well-mapped customer journey enables personalization at every stage. When you meet...

Every customer journey is a story When we began working with The Chamberlain Group, their paid media efforts for LiftMaster were heavily...

Guiding Your Customers Every Step of the Way Mapping the path to purchase can unlock customer growth Having wrapped the discussion...

The ROI of Customer Intimacy Customer Intimacy is just good business Welcome to the final post focused on Customer Intimacy.  Investing...

Building Loyalty Through Empathy Demonstrating empathy can deepen the emotional connection to the brand During challenging times,...

Customer Feedback: A Goldmine for Intimacy Customer feedback can reveal all types of goodness Feedback is one of the most overlooked...

How Data Powers Customer Intimacy Collecting data < actioning data Data is the foundation of Customer Intimacy—but only if it’s used...

Going Beyond Demographics Demographics alone are not enough Today, understanding your customer and creating ideas that connect...

The Foundation of Brand Growth Deeper audience understanding unlocks brand growth The best marketing starts with understanding: Who is...

As marketers, we are all in pursuit of the same thing “The only thing the team should be focused on is delivering Q1 revenues” After 20...