Customer Intimacy : Post #2

Going Beyond Demographics

Demographics alone are not enough

Today, understanding your customer and creating ideas that connect emotionally requires more than knowing their age, location, or income level. 

Shout out to my friends at D/CAL who have done this to help brands like Gibson and Wolverine grow by effectively tapping into subcultures. 

True Customer Intimacy comes from uncovering their motivations, pain points, and aspirations.

Patagonia is a great example of a brand that has aligned its messaging, content, and actions with its customers' environmental values. Their authenticity has created a loyal following and driven growth.

Takeaway: To deepen your customer understanding, ask:

- What do our customers value most?

- Are we connecting with them emotionally, not just transactional?